Plans and credit pricing¶
These plans are not purchasable yet
This page describes the plan structure we are moving to. Until it appears in Shopify's plan picker for your store, your existing plan and allowance are unchanged. Nothing here changes what you are charged today.
Every plan includes every feature. There is no version of Brilio Concierge that answers worse, forgets faster, or hides your conversations behind an upgrade.
What a plan buys is a rate. The more conversations your assistant handles, the less each one costs you.
The plans¶
| Plan | Monthly | Messages included | Per message | You save |
|---|---|---|---|---|
| Starter | $29 | 1,000 | $0.029 | — |
| Growth ⭐ | $79 | 3,500 | $0.023 | 22% |
| Scale | $199 | 10,000 | $0.020 | 31% |
| Volume | $449 | 25,000 | $0.018 | 38% |
⭐ Growth suits most stores. A storefront doing a few hundred orders a month typically sees 2,000–4,000 assistant messages.
Included on every plan¶
- Answers from your live catalogue — stock, price, variants, product links
- Policy answers, once you've indexed your published policy pages
- Product cards with add-to-cart inside the chat
- Handover to a human, with the shopper's reply address captured
- Every conversation readable and searchable
- Your own assistant name, greeting, persona and opening questions
- All languages your customers write in
How messages are counted¶
One message is one answer the assistant sends. The shopper's own messages are free — you are charged when the assistant does work.
A typical conversation is three to five messages.
Your Dashboard shows how much of the current period you've used, and warns you before you run out rather than after.
If you go over¶
Extra messages are charged at your plan's own rate — not a penalty rate:
| Plan | Overage per message |
|---|---|
| Starter | $0.029 |
| Growth | $0.023 |
| Scale | $0.020 |
| Volume | $0.018 |
We don't believe in punishing a good month. But note that moving up a plan is always cheaper than paying overage on the plan below — if you're regularly over, you're paying more than you need to.
If you run out¶
The assistant stops answering and tells shoppers it's unavailable. It does not guess, and it does not answer badly to save face.
That is the real cost of running out: on a busy day, questions your shop would have answered go unanswered, and those shoppers leave. The Dashboard warns you while there's still time to act.
Free trial¶
Every new install gets 14 days and roughly 500 messages free. No card required to start, and the assistant is fully functional — not a crippled demo.
The trial is granted as a credit bundle rather than a message counter, so the exact number depends on how much work each answer takes: a quick "do you ship to Ireland?" costs less than a question that makes the assistant search your catalogue and look up an order.
Annual billing¶
Pay annually and get two months free (a 17% saving) on any plan.
Changing plans¶
Change plan at any time from the Dashboard — it opens Shopify's own plan picker, and your subscription is managed and billed by Shopify alongside the rest of your apps. Upgrades take effect immediately; downgrades at the end of your period.
Why we price this way¶
Two things we deliberately don't do:
We don't gate features. Charging a small store more per message than a large one is a volume discount, which is honest. Charging them for a worse assistant is not — a small store's customers deserve the same answers.
We don't price overage punitively. Bill shock is a good way to lose a customer who was, that month, doing unusually well.